Backstory to Fire Safety Short Film Shared on Podcast

With more than 10 million views, the 'Dramatic Difference'; short film created by Underwriters Laboratories for the Close Before You Doze campaign has been effective in spreading the word that stops the spread of fire. On 'The Stream' podcast, produced by Allison + Partners- one of UL's agency partners for the campaign- people involved in the film's production discuss challenges encountered along with their thoughts on why 'Dramatic Difference' has been so popular.